Why is persuasion so hard, even when you have facts on your side?
As a philosopher, I’m especially interested in persuasion – not just how to convince someone, but how to do it ethically, without manipulation. I’ve found that one of the deepest insights comes from the German philosopher Immanuel Kant, a focus of my research, who was born 300 years ago: April 22, 1724.
In his final book on ethics, “The Doctrine of Virtue,” Kant writes that each of us has a certain duty when we try to correct others’ beliefs. If we think they’re mistaken, we shouldn’t dismiss them as “absurdities” or “poor judgment,” he says, but must suppose that their views “contain some truth.”