The only really exciting race was for the open 6th Congressional District seat vacated by Rep. Spencer Bachus. This district encompasses the suburbs of Birmingham and Jefferson County as well as several surrounding conservative counties. It is home to some of the state’s most affluent enclaves, such as Mountain Brook, Vestavia, Homewood and Hoover. It has been ranked in Washington as one of the most Republican congressional districts in the nation. Therefore, the congressman was elected in the summer GOP Primary.
Congressman is the proper terminology, as the entire illustrious field of aspirants were men. No women joined the fray. Although two of our seven congressional delegation members are females, Martha Roby in the 2nd District and Terri Sewell in the 7th District.
There were a host of well-qualified and well-financed candidates in the race. State Rep. Paul DeMarco of Homewood, State Sen. Scott Beason of Gardendale, wealthy businessman Will Brooke, policy think tank director Gary Palmer, Shelby County orthopedic surgeon Chad Mathis, businessman Tom Vigneulle and lawyer Robert Shattuck, all lined up to run. The above order of introduction of the seven candidates was the expected finishing position of the candidates as the race began.
It was soon revealed that DeMarco, Brooke, Mathis and Palmer would be the players. Beason was in the game only because he had good initial name identification. He simply could not raise any money, which is not a good recipe for victory in an open congressional contest. Brooke and Mathis appeared ready and able to spend their own money, which they did.
Early on, pundits and polling suggested that DeMarco was the man to beat. Even the candidates’ campaign strategies revealed that they had conceded the first place spot in the runoff to DeMarco. Therefore, they essentially ignored him and turned their attention to attacking their other rivals for second place. It became obvious that Brooke's and Mathis' campaign strategists had assumed that they were fighting for the runoff spot against DeMarco. It also became apparent, not only from ads but from debates, that Mathis and Brooke did not like each other.
Polling indicated that Mathis was getting traction in burgeoning Shelby County, especially Pelham, Helena and Calera where he lived. Brooke quickly took him down a notch with devastating ads depicting Mathis as a carpetbagger, who was really from Indiana and had only moved to the district five years earlier. Brooke and Mathis cannibalized each other and Gary Palmer ran feel good positive ads and slipped past them to make the runoff.
The final tally in the first primary on June 3 had DeMarco with a commanding 33 percent. Palmer made the runoff with 20 percent. Beason, Mathis and Brooke finished 3rd, 4th and 5th with 15 percent each.
Conventional wisdom would say that DeMarco would easily win the July 15 runoff. However, that would not be the case. Gary Palmer came from behind to annihilate Paul DeMarco by a whopping 63 to 37 margin. It was an amazing turnaround. Gary Palmer goes to Congress at 60 to represent the 6th Congressional District.
What accounted for Palmer’s remarkable turnaround victory? At first glance, it seemed inexplicable. However, when you study the results there are several obvious hypotheses.
First of all, even though this is home to Alabama’s most traditional business-oriented Republican base of voters, who by Alabama standards could be considered moderate Republicans, they were outnumbered by the religious right voters. Palmer became the candidate of the religious right, and DeMarco was the standard bearer of the silk stocking suburbs of Mountain Brook and Homewood. The 280 corridor and Briarwood church voters as well as north Jefferson went for Palmer. The religious right saw a chance to nominate one of their own. Palmer was endorsed by Ralph Reed, Gary Bauer and James Dobson.
DeMarco was also hurt badly by an attack ad against Palmer, which was totally disingenuous. A conservative group out of Washington pumped a ton of money into Palmer’s campaign in the runoff. The Club for Growth super PAC is boasting in Washington that their significant $250,000 runoff contribution was the reason for Palmer’s victory. It certainly helped, but it was not the only reason. The fact that Palmer was the candidate of the religious right carried the day.
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