Showing posts with label cognitive dissonance. Show all posts
Showing posts with label cognitive dissonance. Show all posts

Friday, December 2, 2022

Why do we feel bad when our beliefs don’t match our actions? Blame ‘cognitive dissonance’

  Have you ever been out and about, perhaps tackling the Christmas shopping list, and felt a bit thirsty? You buy a drink – say, one that comes in a plastic bottle – and quench your thirst, only to find there’s no recycling nearby. What do you do?

  You could hang on to the empty bottle, or throw it in with general rubbish. If you are particularly passionate about recycling, the latter option may feel quite distressing.

Saturday, December 19, 2020

Your brain’s built-in biases insulate your beliefs from contradictory facts

  A rumor started circulating back in 2008 that Barack Obama was not born in the United States. At the time, I was serving as chair of the Hawaii Board of Health. The director and deputy director of health, both appointed by a Republican governor, inspected Obama’s birth certificate in the state records and certified that it was real.

  I would have thought that this evidence would settle the matter, but it didn’t. Many people thought the birth certificate was a fabricated document. Today, many people still believe that President Obama was not born in the U.S.