Showing posts with label Republican Primary Florida Mitt Romney Newt Gingrich 2012 Election. Show all posts
Showing posts with label Republican Primary Florida Mitt Romney Newt Gingrich 2012 Election. Show all posts

Thursday, February 2, 2012

Ian M. MacIsaac: Mitt's negative display nets him a win in Florida

  Going dirty has paid off. Mitt Romney has destroyed Newt Gingrich in the Florida primary, by 15 percentage points at that--trouncing him even more thoroughly than Mitt himself was by Newt in South Carolina earlier in the month.

  The former Massachusetts governor won the primary through a calculated turn: away from an overall positive and proposal-driven message with Barack Obama as a primary target, to a fully negative message with Newt Gingrich instead as the singular focus of all speeches, statements, and advertisements.