Learning fiscal responsibility from the fall of MoviePass

  One year ago, a relatively-unknown company announced that, for a monthly fee of $9.95, subscribers could see one movie a day without paying anything at the box office. That’s right – even though the average movie ticket in the U.S. is $9 – a $9.95 monthly subscription could get you into 31 movies.

  Since last August, three million film-goers have subscribed to MoviePass, the company offering this seemingly too-good-to-be-true service.